What is real-time bidding (RTB)?

RTB is an automated process where advertisers bid to show you ads in real time. When you visit a website or app, information about you — such as your browser or device — may be shared with multiple advertisers almost instantly.

What is the “partner ads” setting?

This is a Google setting that controls whether your data can be used to help advertisers choose ads for you through partner networks involved in RTB auctions.

What happens when I turn it off?

Turning it off limits the amount of detailed information Google shares with advertising partners during RTB auctions. According to Google, this may include reducing specific browser or device data in bid requests.

Does this stop all ads?

No. You will still see ads. This setting is about limiting data sharing, not eliminating advertising.

Is this turned on by default?

Yes. You must manually turn it off if you want to limit data sharing.

Take control of how your data is shared.

A recent class action settlement has created a new way for millions of U.S. Google account holders to limit how their information is shared with advertisers.

But here’s the key: it’s not automatic.

You must turn it off yourself.

TAKE ACTION NOW

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WHAT YOU NEED TO DO

Go to:

adssettings.google.com/partnerads

Find

“Help advertisers select ads for you”

Turn it off

Confirm

you see a gray X instead of a blue check mark

OPEN SETTINGS PAGE

SEE IT. UNDERSTAND IT. STOP IT.

What’s Happening

When you use Google services, your data can be shared during real-time bidding (RTB) — a behind-the-scenes process where advertisers compete to show you ads in milliseconds.

As part of a court-approved settlement, Google now offers a setting that lets you limit the amount of detailed information shared in these auctions.

What This Does

When you turn this setting off, Google reduces the amount of detailed information shared with advertising partners during RTB auctions — including certain browser and device data.

It’s a simple step that gives you more control over your personal information.

Why It Matters

RTB auctions happen billions of times per day

Your data can be shared with many third parties

Most users were never clearly aware of this process

This new control changes that.
One click. Real impact.

Frequently Asked Questions

Don't leave you data exposed.

Take control in seconds.

TURN IT OFF NOW

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